Murray Group Brand Launch

When Murray Group acquired Rodgers of Plymouth, they faced the challenge of transitioning to their new name while honoring the legacy of Rodgers. The goal was to ensure customers and staff felt included and valued throughout the process. We were tasked with supporting them through this rebrand and ensuring a seamless integration of the two identities.

We began with customer surveys to understand brand perceptions, using these insights to shape messaging that reassured existing customers while introducing Murray Group’s refreshed identity. This informed a strategic marketing approach, including updated branding, a refined visual identity, and a structured social media strategy to engage their audience effectively.

To ensure a smooth transition, we worked closely with founder Kevin Murray to define core brand values and communicate them consistently. A press release and website announcement kept customers informed, while internal engagement initiatives, including team incentives, ensured staff felt part of the journey. We also planned and executed a high-impact launch event, bringing together key stakeholders, media, and influencers to celebrate the brand’s evolution.

To support long-term marketing efforts, we provided professional photography, videography, and content resources, ensuring Murray Group had the tools to maintain a strong presence post-launch. By combining research-driven strategy, creative branding, and targeted engagement, we helped them establish a brand that honors its heritage while moving confidently into the future.