Protect your brand’s identity with expert trademarking support
In today’s competitive market, protecting your brand is essential. Trademarking safeguards your brand identity, elevates its market value, and prevents copycats—making your business a stronger investment opportunity.
At Brand Biscuit, we simplify the process, offering tailored support and guidance through every step, in partnership with trusted legal experts Ashfords LLP.
What can be Trademarked
The protection process
Brand Name Trademarking
A brand name is one of the most powerful elements of your identity, representing your business and its promise to customers. Trademarking your brand name protects it from unauthorized use, ensuring that no one else can operate under a similar name in your industry. Whether it’s your company name, product line, or even a slogan, securing a trademark for your name is a critical step in safeguarding your brand's reputation and preventing confusion in the marketplace.
Trademarking Brand Assets
Beyond names, distinctive visuals and sounds are essential to brand recognition. Logos, colour schemes, graphic patterns, and even unique soundmarks, like jingles, can all be trademarked to protect your creative assets. This ensures your brand remains visually and audibly distinct, preventing others from mimicking your identity and maintaining your competitive edge. Protecting these elements solidifies your place in the market and reinforces trust with your audience.
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We would ask you to describe your business, the products you produce or sell, and the services you provide. This information determines the relevant trademark classes for filing.
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Identify your brand name, which may include names, logos, sounds, colours, or shapes. We will introduce you to Ashfords LLP for personalised expert guidance, which will help determine what elements of your brand can be protected, considering any existing rights uncovered during searches.
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Determine where you currently use or plan to use your brand, both in the UK and potentially abroad. Protection may be needed beyond the UK if you trade or export internationally. Different countries have different rules and legislations around trademaking so it’s important to get the professional advice and support you need.
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Your budget for trademark protection will depend on what, where, and how you plan to protect your brand. We will tailor our recommended strategy to fit budget constraints and appropriateness to your current situation and future plans, whether you're a startup or scaling up your business.
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Ensure your chosen name is free to use, whether you intend to register it or not. Your individual circumstances guide the type and extent of searches needed. Search results will improve your application's chances of success and avoid wasting fees on names already registered or considered high-risk.
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After pre-filing searches, your application should proceed smoothly to registration, typically within 3 months in the UK. The goal is to secure your brand legally.
Still unsure if trademarking is worth it?
Watch Brand Bites Episode 1 and hear directly from Destiny, founder of the Canadian-based salon House of Frizz. Destiny shares her shocking story about the challenges she faced when trademarking wasn’t part of her business plan.
This episode reveals the real consequences of overlooking trademark protection—decisions that impact not just your brand, but your business and even your family’s future. Trademarking might seem expensive or unnecessary at first, but Destiny’s journey highlights why it’s a vital investment. Don’t wait until it’s too late—watch the video now and decide if you’d risk it for a biscuit!