Trademarking your brand to protect your business.

In today's competitive business world, a strong brand identity is essential for success, representing your company's reputation and customer promise. Trademarking plays a crucial role, safeguarding your brand and attracting investors. It adds substantial value, protecting your brand from copycats and elevating its market status. Making you an attractive investment.

Your easy path to protection

Your brand is your most valuable business asset. Yet trademarking to protect it is often underestimated and can be an afterthought. We understand that this process can seem complex, and the legal terminology can be confusing, which is why we support our clients and businesses to obtain the right protection, at the right time, and within a budget that suits individual needs.

Ashfords LLP is our trusted legal partner for trademark and brand protection services. We have chosen to work with them because they are local to Brand Biscuit Studio, but more importantly, like us, they care about supporting all businesses in understanding the importance and benefits of safeguarding what you’ve worked hard to create. The information below offers a brief overview to help you prepare for the trademarking process.

Understand the process

Ashfords LLP are our trusted trade mark and brand protection partner. With our personal introduction, Ashfords will liaise directly with you and send more detailed information, tailored to your needs. The process generally involves the following steps:

  • We would ask you to describe your business, the products you produce or sell, and the services you provide. This information determines the relevant trademark classes for filing.

  • Identify your brand name, which may include names, logos, sounds, colours, or shapes. Expert guidance will help determine what elements of your brand can be protected, considering any existing rights uncovered during searches.

  • Determine where you currently use or plan to use your brand, both in the UK and potentially abroad. Protection may be needed beyond the UK if you trade or export internationally.

  • Your budget for trademark protection will depend on what, where, and how you plan to protect your brand. We will tailor our recommended strategy to fit budget constraints and appropriateness to your current situation and future plans, whether you're a startup or scaling up your business.

  • Ensure your chosen name is free to use, whether you intend to register it or not. Your individual circumstances guide the type and extent of searches needed. Search results will improve your application's chances of success and avoid wasting fees on names already registered or considered high-risk.

  • After pre-filing searches, your application should proceed smoothly to registration, typically within 3 months in the UK. The goal is to secure your brand legally.