BRAND REFRESH IDENTITY
Diversity Business Incubator
/ Brand DNA and Identity
/ Copywriting
/ Website
/ Animated Assets
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Diversity Business Incubator (DBI) needed a brand refresh that would better reflect their mission of empowering multi-ethnic entrepreneurs and fostering an inclusive business community.
A key focus of the rebrand was visualizing DBI’s brand pillars through a suite of geometric graphics inspired by diverse ethnicities. These elements created a flexible design system, allowing DBI to represent their core values visually across various platforms. The updated identity balanced bold, energetic colors with structured yet dynamic patterns, reinforcing DBI’s commitment to inclusivity and empowerment.
To support their digital presence, we crafted a website that combines clarity, accessibility, and engaging motion graphics, ensuring an intuitive user experience. Animated assets brought the brand to life, enhancing communication and reinforcing key messages. The result is a refreshed, future-ready identity that positions DBI as a leading voice in diversity-driven business support.










Jabo Butera, CEO Diverstiy Business Incubator & Jabulani Coffee