BRAND TRANSFORMATION

Cornwall Airport Newquay

/ Brand DNA & Strategy
/ Identity Refresh
/ Guidelines and Brand Assets
/ Brand Photography, Video & Drone
/ Iustration and Animation
/ Marketing Assets
/ High-Level Advertising Campaign Direction and Design
/ Interior Murals and Signage
/ Day-to-day Creative Support
/ Website Consultancy

Cornwall Airport Newquay (CAN) is on a mission to redefine itself as a leading lifestyle destination and airportal for the South West. Over the past 18 months, Brand Biscuit Studio has played a pivotal role in shaping this transformation—moving beyond a typical agency-client relationship to become a trusted creative partner embedded in CAN’s journey.

Our approach focused on humanising the brand and forging deeper connections with passengers. The Blue Monday campaign in January 2024 provided a first glimpse into the refreshed identity, using playful, uplifting storytelling to counter winter blues. Featuring a sun-seeking granny and a warm, escapist tone, the campaign delivered over 500,000 impressions, 7,000 website clicks, and a surge in newsletter sign-ups—proving the power of emotionally resonant branding.

Beyond campaigns, we’ve infused CAN’s new identity into every touchpoint—from vibrant illustrative murals in arrivals and departures to engaging marketing materials for key regional events. We’ve refined staff uniforms, developed compelling print and digital advertising, and even contributed to major cultural moments, such as the Hall for Cornwall pantomime.

As CAN continues its evolution, we remain dedicated partners, ensuring every creative element reflects its vision of becoming more than just an airport—a true gateway to Cornwall and the world.

Josie Hutt, Marketing Manager Cornwall Airport Newquay

"I want to give a huge thank you to the Brand Biscuit team for their outstanding work. The results speak for themselves, and we couldn’t be happier. Their creativity, dedication, and attention to detail have truly made a difference. Feedback on Brand Biscuit’s work has been overwhelmingly positive… delivering impressive data and internal praise from our Managing Director, Sam O’Dwyer. The brand refresh was well-received, and the subsequent projects have brought our brand vision to life in exciting ways. Brand Biscuit has proven to be an invaluable partner in our marketing efforts. Here’s to the next exciting phase of our brand journey!”

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