Life in Series Launches
Life in…is a new series of free events and live podcasts to educate and ignite creative collaboration. With our pilot Life in Print being such a success, we are looking for our next Life In Podcast collaborator event!
See below for a link to connect and chat about how this exciting platform can help share meaningful marketing stories for your business.
Watch the recorded live podcast and discover creative and sustainable ways in which print can have a place in your marketing strategies. www.lifeinseries.com/print
Championing keep mail, not junk mail
In an age where brands and businesses have invested heavily in digital marketing through social media ads, in-app advertising and news feed pop-ups, it’s easy to assume that print is dead. But savvy marketers are now switching back to print; valuing creativity, quality ideas and execution over convenience and a quick fix. The creative industry brings life to ideas and there is still life in print. Join us to discover the latest in sustainable printed solutions, be inspired by creative papers and ask the panel of experts how print can enhance your next brand story.
“The ethos behind Life in Print is to provide inspiring ideas and to share what exciting options are available to enhance creative printed marketing solutions. In a digital age where the instant fix of online is ever present, the moment to capture consumers’ attention is short-lived. But there’s a real value and longevity to the physical quality of print, as well as a wealth of innovations that provide new options in terms of choice, sustainability and cost.”
There is Life in Print
Whilst it used to be our doormats that piled up with direct marketing and junk mail, now it’s our inboxes and social media feeds. We are constantly bombarded with on-screen marketing, meaning the message you’re trying to convey is often lost in all the excess digital noise. But now trends appear to be going full circle, with print undergoing something of a renaissance, providing a much-needed memorable and sensory experience that is both tactile and tangible. Print, once again, has the opportunity to pack a punch.
Statistics revealed by the Data and Marketing Association (DMA) show that by the end of 2022 around 36% of consumers, rising to 47% of Gen Z, had experienced digital fatigue brought on by our increased screen use during the pandemic and beyond.
According to marketing agency Social Shepherd, recent research shows that 56% of customers say print is still the most trustworthy type of marketing. Royal Mail’s Marketreach backs this up by saying that the way we consume media and the way brands build trust and drive customer action has changed post-pandemic.
It’s never been more important to build relationships with your customers and show you value them. Print evokes an emotional response that consumers invest in and want to engage with.
““In a digital age of AI there’s a truth and reality to print - what you see is what you get. There’s an honesty about print and all its imperfections; people appreciate what is real and what has been created and crafted with a skilled, hands-on approach. We want to champion local and small businesses who can help make your business stand out.”
We are looking for the next Life In series. Could we collaborate?
If you have a subject you feel passionate about and want to host an event talk to us today and find out how the Life in platform can generate meaningful content to share your story. Follow Life in Series on Instagram to stay in the loop for the latest activity and upcoming events.
