Why we ‘don’t do logos’

Branding isn’t about a logo or a colour palette or a website. It’s about telling stories. Graphic elements such as a logo, colours, fonts and imagery make up your Brand Toolkit - the tools you need to help you tell your unique story.

Our job as branding designers is to curate the right combination of elements that captivate your audience and get them to stop and listen.

Why is this important? Because for people to hear you amongst the noise you have to stand out with a better story. One that relates to them, emotes with them and consistently encourages them to notice you and start a conversation.

Conversations are personal, individual and meaningful. This is the key to building successful brands and ultimately a successful business.

So when we are asked if we design logos the answer is always no.

We tell stories people believe in.